Projects
Contact
About
More than 15 years of experience in the technology, social responsibility, and social impact sectors.
Our mission is to help organizations and companies transform complex challenges into clarity, building strategies, brands, narratives, and experiences that connect people with ideas capable of driving change. MOOOD is led by Flavia Lozano and Virgginia Laborão.
Flavia is a designer, brand positioning specialist, and creative director, with extensive experience in international research institutes and philanthropy.
Virgginia is a communicator and educator, a specialist in communication, marketing, UX, and creative operations, with experience in multinationals and startups.
clients
Creative thinking for
complex challenges
We combine strategy, branding, and communication
to create relevant and memorable narratives.
MOOOD believes
that good ideas only drive transformation when they are well understood. That is why we transform technical knowledge into clearer, more relevant, and memorable messages, creating narratives so that people can connect, make decisions, and generate real impact in the world.
Change how your organization
presents itself to the world.
Explore our projects
Natura
Acolher Program (2023)
Visual Identity
Acolher Program, an initiative by Instituto Natura, empowers Natura Beauty Consultants to become community leaders and agents of social transformation. Since 2010, the program has recognized and supported hundreds of initiatives through training, mentorship, and financial resources that strengthen local impact.
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Edgelands Institute
In-house Comms Team (2021)
Marketing & Communication
Project Management
Visual Identity
Edgelands Institute is a research and arts organization exploring how surveillance technologies reshape the urban social contract. Its projects span cities including Medellín, Cúcuta, Geneva, Nairobi, and Houston.
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Natura
Education Goals Public Libraries (2023)
Educational Content
Marketing & Communication
Project Management
Instituto Natura is a social impact organization dedicated to improving the quality of public education in Brazil through initiatives that strengthen learning opportunities and educational equity.
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Cia Vagamundo
Entre Madeiras e Brincadeiras (2025)
Marketing & Communication
Visual Identity
Entre Madeiras e Brincadeiras is a cultural project by Cia Vagamundo Teatro de Bonecos celebrating the artistic traditions of Brazil’s Northeast through performances and educational activities. MOOOD developed the project’s visual identity and led its communication strategy, helping increase local engagement, strengthen community participation, and expand the initiative’s digital presence.
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Natura
Natura &Co @ SXSW (2024)
Audiovisual
Natura &Co is a global beauty group recognized for its commitment to sustainability and for promoting business models that help protect the Amazon and its biodiversity.
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LACLIMA
Publication design (2025)
Design & Editorial
LACLIMA (Latin American Climate Lawyers Initiative for Mobilizing Action) is a network of legal experts advancing climate law across Latin America. Bringing together lawyers, researchers, and law students, the initiative promotes legal knowledge and strengthens the frameworks needed to build a decarbonized and climate-resilient future.
View more
Optimal
Optimal Rebranding (2026)
Branding
Visual Identity
Optimal Technologies develops software solutions for the agribusiness industry, helping laboratories and manufacturers optimize product formulations, automate workflows, and make smarter decisions through data. MOOOD partnered with the company to redefine its brand positioning, creating a new identity that reflects more than three decades of expertise while expressing the innovation that drives its technology. The […]
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La Tour en Communs
New Brand for La Tour (2026)
Branding
Marketing & Communication
Visual Identity
Fondation La Tour en Communs is a Geneva-based foundation dedicated to strengthening democratic integrity through innovation in the production, circulation, and public discussion of information. MOOOD led the foundation’s brand positioning strategy and visual identity, creating a communication ecosystem that translates its vision and establishes a strong institutional presence.
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Cristina de Middel
New website La de Middel (2025)
Design & Editorial
Marketing & Communication
Cristina de Middel is a photographer and member of Magnum Photos, internationally recognized for projects that blur the boundaries between documentary photography and fiction. MOOOD designed and developed her new portfolio website, creating a digital experience inspired by editorial design that reflects the dynamic, exploratory nature of her artistic practice.
View more
Natura
Destaques Cidadania (2026)
Educational Content
Project Management
Destaques Cidadania, an initiative by Natura and Avon, recognizes Beauty Consultants who lead positive change in their communities. Structured as a multi-stage journey, the program combines recognition with educational experiences focused on citizenship, leadership, and sustainability. MOOOD was responsible for the program’s executive production and the facilitation of its audiovisual learning content, in partnership with […]
View more
Natura
Acolher Program (2023)
Visual Identity
Acolher Program, an initiative by Instituto Natura, empowers Natura Beauty Consultants to become community leaders and agents of social transformation. Since 2010, the program has recognized and supported hundreds of initiatives through training, mentorship, and financial resources that strengthen local impact.
View more
Edgelands Institute
In-house Comms Team (2021)
Marketing & Communication
Project Management
Visual Identity
Edgelands Institute is a research and arts organization exploring how surveillance technologies reshape the urban social contract. Its projects span cities including Medellín, Cúcuta, Geneva, Nairobi, and Houston.
View more
Natura
Education Goals Public Libraries (2023)
Educational Content
Marketing & Communication
Project Management
Instituto Natura is a social impact organization dedicated to improving the quality of public education in Brazil through initiatives that strengthen learning opportunities and educational equity.
View more
Cia Vagamundo
Entre Madeiras e Brincadeiras (2025)
Marketing & Communication
Visual Identity
Entre Madeiras e Brincadeiras is a cultural project by Cia Vagamundo Teatro de Bonecos celebrating the artistic traditions of Brazil’s Northeast through performances and educational activities. MOOOD developed the project’s visual identity and led its communication strategy, helping increase local engagement, strengthen community participation, and expand the initiative’s digital presence.
View more
Natura
Natura &Co @ SXSW (2024)
Audiovisual
Natura &Co is a global beauty group recognized for its commitment to sustainability and for promoting business models that help protect the Amazon and its biodiversity.
View more
LACLIMA
Publication design (2025)
Design & Editorial
LACLIMA (Latin American Climate Lawyers Initiative for Mobilizing Action) is a network of legal experts advancing climate law across Latin America. Bringing together lawyers, researchers, and law students, the initiative promotes legal knowledge and strengthens the frameworks needed to build a decarbonized and climate-resilient future.
View more
Optimal
Optimal Rebranding (2026)
Branding
Visual Identity
Optimal Technologies develops software solutions for the agribusiness industry, helping laboratories and manufacturers optimize product formulations, automate workflows, and make smarter decisions through data. MOOOD partnered with the company to redefine its brand positioning, creating a new identity that reflects more than three decades of expertise while expressing the innovation that drives its technology. The […]
View more
La Tour en Communs
New Brand for La Tour (2026)
Branding
Marketing & Communication
Visual Identity
Fondation La Tour en Communs is a Geneva-based foundation dedicated to strengthening democratic integrity through innovation in the production, circulation, and public discussion of information. MOOOD led the foundation’s brand positioning strategy and visual identity, creating a communication ecosystem that translates its vision and establishes a strong institutional presence.
View more
Cristina de Middel
New website La de Middel (2025)
Design & Editorial
Marketing & Communication
Cristina de Middel is a photographer and member of Magnum Photos, internationally recognized for projects that blur the boundaries between documentary photography and fiction. MOOOD designed and developed her new portfolio website, creating a digital experience inspired by editorial design that reflects the dynamic, exploratory nature of her artistic practice.
View more
Natura
Destaques Cidadania (2026)
Educational Content
Project Management
Destaques Cidadania, an initiative by Natura and Avon, recognizes Beauty Consultants who lead positive change in their communities. Structured as a multi-stage journey, the program combines recognition with educational experiences focused on citizenship, leadership, and sustainability. MOOOD was responsible for the program’s executive production and the facilitation of its audiovisual learning content, in partnership with […]
View more
Translate complex ideas into powerful
messages that build bridges and move people.
We are a creative agency that builds
strategies, brands, and narratives
through active listening, collaborative
processes, and structured management.
Explore our services
More than 15 years of experience
in the technology, social responsi–
bility, and social impact sectors.
Our mission is to help organizations and companies transform complex challenges into clarity, building strategies, brands, narratives, and experiences that connect people with ideas capable of driving change.
MOOOD is led by Flavia Lozano and Virgginia Laborão.
Flavia is a designer, brand positioning specialist, and creative director, with extensive experience in international research institutes and philanthropy.
Virgginia is a communicator and educator, a specialist in communication, marketing, UX, and creative operations, with experience in multinationals and startups.