More than 15 years of experience in the technology, social responsibility, and social impact sectors.
Our mission is to help organizations and companies transform complex challenges into clarity, building strategies, brands, narratives, and experiences that connect people with ideas capable of driving change. MOOOD is led by Flavia Lozano and Virgginia Laborão.
Flavia is a designer, brand positioning specialist, and creative director, with extensive experience in international research institutes and philanthropy.
Virgginia is a communicator and educator, a specialist in communication, marketing, UX, and creative operations, with experience in multinationals and startups.
We create visual identities that translate complex projects into coherent, consistent, and recognizable visual systems. We develop logos, design systems, and brand books to strengthen brand communication across different channels.
Branding
Marketing & Communication
Visual Identity
Fondation La Tour en Communs is a Geneva-based foundation dedicated to strengthening democratic integrity through innovation in the production, circulation, and public discussion of information. MOOOD led the foundation’s brand positioning strategy and visual identity, creating a communication ecosystem that translates its vision and establishes a strong institutional presence.
Branding
Visual Identity
Optimal Technologies develops software solutions for the agribusiness industry, helping laboratories and manufacturers optimize product formulations, automate workflows, and make smarter decisions through data. MOOOD partnered with the company to redefine its brand positioning, creating a new identity that reflects more than three decades of expertise while expressing the innovation that drives its technology. The […]
Marketing & Communication
Visual Identity
Entre Madeiras e Brincadeiras is a cultural project by Cia Vagamundo Teatro de Bonecos celebrating the artistic traditions of Brazil’s Northeast through performances and educational activities. MOOOD developed the project’s visual identity and led its communication strategy, helping increase local engagement, strengthen community participation, and expand the initiative’s digital presence.
Visual Identity
Acolher Program, an initiative by Instituto Natura, empowers Natura Beauty Consultants to become community leaders and agents of social transformation. Since 2010, the program has recognized and supported hundreds of initiatives through training, mentorship, and financial resources that strengthen local impact.
Marketing & Communication
Project Management
Visual Identity
Edgelands Institute is a research and arts organization exploring how surveillance technologies reshape the urban social contract. Its projects span cities including Medellín, Cúcuta, Geneva, Nairobi, and Houston.
We produce audiovisual content that transforms concepts into engaging narratives. We work from creative direction to scriptwriting, production, editing, motion design, subtitling, and finishing to communicate with impact.
We develop branding strategies for organizations and companies facing complex challenges. We create positioning and narratives that make concepts, identities, and purposes clearer, more relevant, and memorable.
We use design and communication methodologies to turn technical information into accessible and relevant knowledge. We develop publications, reports, presentations, and graphic materials that combine strategy, clarity, and aesthetics.
We transform technical knowledge into accessible and engaging learning experiences. We create educational content, online training, and in-person workshops that make complex topics more understandable and applicable.
We develop communication and digital marketing strategies for companies and organizations that want to communicate in an accessible way. We work on brand positioning, content, SEO, social media, websites, campaigns, and communities to expand reach and impact.
We coordinate creative projects with multiple stakeholders, stages, and deliverables, ensuring alignment between strategy, teams, and execution. We structure processes so that complex initiatives move forward with clarity, organization, and efficiency.
We create visual identities that translate complex projects into coherent, consistent, and recognizable visual systems. We develop logos, design systems, and brand books to strengthen brand communication across different channels.