MOOOD Projects Contact About
Flavia Lozano e Virgginia Loborão - Moood

More than 15 years of experience in the technology, social responsibility, and social impact sectors.

Our mission is to help organizations and companies transform complex challenges into clarity, building strategies, brands, narratives, and experiences that connect people with ideas capable of driving change. MOOOD is led by Flavia Lozano and Virgginia Laborão.

Flavia is a designer, brand positioning specialist, and creative director, with extensive experience in international research institutes and philanthropy.

Virgginia is a communicator and educator, a specialist in communication, marketing, UX, and creative operations, with experience in multinationals and startups.

Visual Identity

Audiovisual

Branding

Design & Editorial

Visual Identity

We create visual identities that translate complex projects into coherent, consistent, and recognizable visual systems. We develop logos, design systems, and brand books to strengthen brand communication across different channels.

La Tour en Communs

New Brand for La Tour (2026)

Branding

Marketing & Communication

Visual Identity

Fondation La Tour en Communs is a Geneva-based foundation dedicated to strengthening democratic integrity through innovation in the production, circulation, and public discussion of information. MOOOD led the foundation’s brand positioning strategy and visual identity, creating a communication ecosystem that translates its vision and establishes a strong institutional presence.


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Optimal

Optimal Rebranding (2026)

Branding

Visual Identity

Optimal Technologies develops software solutions for the agribusiness industry, helping laboratories and manufacturers optimize product formulations, automate workflows, and make smarter decisions through data. MOOOD partnered with the company to redefine its brand positioning, creating a new identity that reflects more than three decades of expertise while expressing the innovation that drives its technology. The […]


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Cia Vagamundo

Entre Madeiras e Brincadeiras (2025)

Marketing & Communication

Visual Identity

Entre Madeiras e Brincadeiras is a cultural project by Cia Vagamundo Teatro de Bonecos celebrating the artistic traditions of Brazil’s Northeast through performances and educational activities. MOOOD developed the project’s visual identity and led its communication strategy, helping increase local engagement, strengthen community participation, and expand the initiative’s digital presence.


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Natura

Acolher Program (2023)

Visual Identity

Acolher Program, an initiative by Instituto Natura, empowers Natura Beauty Consultants to become community leaders and agents of social transformation. Since 2010, the program has recognized and supported hundreds of initiatives through training, mentorship, and financial resources that strengthen local impact.


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Edgelands Institute

In-house Comms Team (2021)

Marketing & Communication

Project Management

Visual Identity

Edgelands Institute is a research and arts organization exploring how surveillance technologies reshape the urban social contract. Its projects span cities including Medellín, Cúcuta, Geneva, Nairobi, and Houston.


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clients

Cia Vagamundo

Cristina de Middel

Edgelands Institute

La Tour en Communs

LACLIMA

Natura

Optimal

Services

Audiovisual

We produce audiovisual content that transforms concepts into engaging narratives. We work from creative direction to scriptwriting, production, editing, motion design, subtitling, and finishing to communicate with impact.

Branding

We develop branding strategies for organizations and companies facing complex challenges. We create positioning and narratives that make concepts, identities, and purposes clearer, more relevant, and memorable.

Design & Editorial

We use design and communication methodologies to turn technical information into accessible and relevant knowledge. We develop publications, reports, presentations, and graphic materials that combine strategy, clarity, and aesthetics.

Educational Content

We transform technical knowledge into accessible and engaging learning experiences. We create educational content, online training, and in-person workshops that make complex topics more understandable and applicable.

Marketing & Communication

We develop communication and digital marketing strategies for companies and organizations that want to communicate in an accessible way. We work on brand positioning, content, SEO, social media, websites, campaigns, and communities to expand reach and impact.

Project Management

We coordinate creative projects with multiple stakeholders, stages, and deliverables, ensuring alignment between strategy, teams, and execution. We structure processes so that complex initiatives move forward with clarity, organization, and efficiency.

Visual Identity

We create visual identities that translate complex projects into coherent, consistent, and recognizable visual systems. We develop logos, design systems, and brand books to strengthen brand communication across different channels.

Educational Content

Marketing & Communication

Project Management