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Flavia Lozano e Virgginia Loborão - Moood

More than 15 years of experience in the technology, social responsibility, and social impact sectors.

Our mission is to help organizations and companies transform complex challenges into clarity, building strategies, brands, narratives, and experiences that connect people with ideas capable of driving change. MOOOD is led by Flavia Lozano and Virgginia Laborão.

Flavia is a designer, brand positioning specialist, and creative director, with extensive experience in international research institutes and philanthropy.

Virgginia is a communicator and educator, a specialist in communication, marketing, UX, and creative operations, with experience in multinationals and startups.

Edgelands Institute

In-house Comms Team (2021)

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Larissa Oliveira, graphic design
Mateus Guzzo, coordinator
Nicola Tenca, content management
Sophie Zermatten, content production

Edgelands Institute is a research and arts organization exploring how surveillance technologies reshape the urban social contract. Its projects span cities including Medellín, Cúcuta, Geneva, Nairobi, and Houston.

Edgelands Institute

Edgelands Institute is a research and arts organization exploring how surveillance technologies reshape the urban social contract. Its projects span cities including Medellín, Cúcuta, Geneva, Nairobi, and Houston.

Since 2021, MOOOD has worked alongside the organization as an embedded creative partner, designing and implementing its brand, communication, and community ecosystem. Acting as an in-house team, we support both strategic thinking and day-to-day execution across multiple fronts.

Our work started with the development of the organization’s visual identity and narrative, and went on with the creation of its communication strategy and editorial direction. We also established and managed its online community infrastructure, facilitated workshops and events, structured internal governance processes, and operated as an extension of the communications team. Across channels, we produced editorial, audiovisual, and digital content while managing social media, newsletters, the website, publications, and impact measurement.

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La Tour en Communs

New Brand for La Tour (2026)

Branding

Marketing & Communication

Visual Identity

Fondation La Tour en Communs is a Geneva-based foundation dedicated to strengthening democratic integrity through innovation in the production, circulation, and public discussion of information. MOOOD led the foundation’s brand positioning strategy and visual identity, creating a communication ecosystem that translates its vision and establishes a strong institutional presence.


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Cristina de Middel

New website La de Middel (2025)

Design & Editorial

Marketing & Communication

Cristina de Middel is a photographer and member of Magnum Photos, internationally recognized for projects that blur the boundaries between documentary photography and fiction. MOOOD designed and developed her new portfolio website, creating a digital experience inspired by editorial design that reflects the dynamic, exploratory nature of her artistic practice.


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Natura

Destaques Cidadania (2026)

Educational Content

Project Management

Destaques Cidadania, an initiative by Natura and Avon, recognizes Beauty Consultants who lead positive change in their communities. Structured as a multi-stage journey, the program combines recognition with educational experiences focused on citizenship, leadership, and sustainability. MOOOD was responsible for the program’s executive production and the facilitation of its audiovisual learning content, in partnership with […]


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Optimal

Optimal Rebranding (2026)

Branding

Visual Identity

Optimal Technologies develops software solutions for the agribusiness industry, helping laboratories and manufacturers optimize product formulations, automate workflows, and make smarter decisions through data. MOOOD partnered with the company to redefine its brand positioning, creating a new identity that reflects more than three decades of expertise while expressing the innovation that drives its technology. The […]


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