Destaques Cidadania, an initiative by Natura and Avon, recognizes Beauty Consultants who lead positive change in their communities. Structured as a multi-stage journey, the program combines recognition with educational experiences focused on citizenship, leadership, and sustainability. MOOOD was responsible for the program’s executive production and the facilitation of its audiovisual learning content, in partnership with the production company Biscos.

Throughout the project, we supported every stage of the learning journey, helping design educational experiences that empowered participants to strengthen their role as community leaders. We developed and presented 11 educational modules across the program’s two phases, covering topics such as citizenship, culture, politics, social mobilization, community organizing, and social movements, always connecting theoretical concepts with the participants’ everyday experiences.

Our work also included facilitating live online events, encouraging active participation, moderating discussions, and fostering meaningful exchanges throughout the program. As the initiative’s closing milestone, we took part in the Destaques Convention, leading an in-person presentation that brought together the program’s recognized consultants and celebrated the collective impact generated throughout the journey.