“Entre Madeiras e Brincadeiras” is a cultural project by Cia Vagamundo Teatro de Bonecos celebrating the artistic traditions of Brazil’s Northeast through performances and educational activities. MOOOD developed the project’s visual identity and led its communication strategy, helping increase local engagement, strengthen community participation, and expand the initiative’s digital presence.

Supported by ProAC (Programa de Ação Cultural), the project brought together Mamulengo puppet theatre, xilogravura (woodcut printmaking), cordel literature, and the traditional Mané Gostoso toy—expressions recognized by IPHAN as part of Brazil’s Intangible Cultural Heritage. Through six theatre performances and a series of creative workshops, the initiative connected diverse audiences with the region’s rich cultural heritage.

Our work included the creation of the visual identity and communication materials, as well as the planning and execution of digital marketing initiatives across social media and WhatsApp. We developed editorial content, promoted performances and workshops, coordinated communication with the project’s PR team, and managed the online community by answering questions and supporting participants throughout the program. This integrated communication strategy helped grow local audiences, increase engagement, and strengthen the project’s visibility across digital channels.