Cristina de Middel is a photographer and member of Magnum Photos, internationally recognized for projects that blur the boundaries between documentary photography and fiction. MOOOD designed and developed her new portfolio website, creating a digital experience inspired by editorial design that reflects the dynamic, exploratory nature of her artistic practice.

Rather than organizing information through conventional navigation patterns, the project embraced the logic of books, magazines, and printed publications to encourage discovery and curiosity. Designed as a living archive, the website invites visitors to wander through Cristina’s work, revealing connections gradually instead of presenting information in a linear or predetermined way.

Our work included the site’s creative direction, information architecture, UX strategy, and visual design, drawing from editorial design principles such as typography, grid systems, whitespace, image-text relationships, and asymmetrical compositions. We also developed the website’s interaction concepts and content strategy, creating subtle movements, transitions, and navigation patterns that reinforce the feeling of exploration. The result is a digital experience that mirrors the photographer’s creative process: constantly evolving, intentionally non-linear, and different with every visit.