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More than 15 years of experience in the technology, social responsibility, and social impact sectors.
Our mission is to help organizations and companies transform complex challenges into clarity, building strategies, brands, narratives, and experiences that connect people with ideas capable of driving change. MOOOD is led by Flavia Lozano and Virgginia Laborão.
Flavia is a designer, brand positioning specialist, and creative director, with extensive experience in international research institutes and philanthropy.
Virgginia is a communicator and educator, a specialist in communication, marketing, UX, and creative operations, with experience in multinationals and startups.
Natura
Natura &Co @ SXSW (2024)
Biscos, production house
Noelly Castro, photographer and videomaker
Natura &Co is a global beauty group recognized for its commitment to sustainability and for promoting business models that help protect the Amazon and its biodiversity.
Natura&Co is a global beauty group recognized for its commitment to sustainability and for promoting business models that help protect the Amazon and its biodiversity.
In partnership with the production company Biscos, MOOOD led the creative development and production of a documentary highlighting the stories of local sourcing communities participating in the Living Amazon Forest project. The film was later screened at SXSW 2024 as part of the Sustainable Brazil panel.
Our work covered the entire audiovisual production process, from creative direction, narrative development, and interview design to location scouting and the coordination of the camera and technical crew. We were also responsible for the complete post-production workflow, including editing, color correction, sound mixing and mastering, subtitles, captions, and final delivery. To extend the project’s reach, we created adapted versions of the film for social media and for its live screening at SXSW 2024.
This project was developed in partnership with Biscos, production house based in Campinas-SP.
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La Tour en Communs
New Brand for La Tour (2026)
Branding
Marketing & Communication
Visual Identity
Fondation La Tour en Communs is a Geneva-based foundation dedicated to strengthening democratic integrity through innovation in the production, circulation, and public discussion of information. MOOOD led the foundation’s brand positioning strategy and visual identity, creating a communication ecosystem that translates its vision and establishes a strong institutional presence.
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Cristina de Middel
New website La de Middel (2025)
Design & Editorial
Marketing & Communication
Cristina de Middel is a photographer and member of Magnum Photos, internationally recognized for projects that blur the boundaries between documentary photography and fiction. MOOOD designed and developed her new portfolio website, creating a digital experience inspired by editorial design that reflects the dynamic, exploratory nature of her artistic practice.
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Natura
Destaques Cidadania (2026)
Educational Content
Project Management
Destaques Cidadania, an initiative by Natura and Avon, recognizes Beauty Consultants who lead positive change in their communities. Structured as a multi-stage journey, the program combines recognition with educational experiences focused on citizenship, leadership, and sustainability. MOOOD was responsible for the program’s executive production and the facilitation of its audiovisual learning content, in partnership with […]
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Optimal
Optimal Rebranding (2026)
Branding
Visual Identity
Optimal Technologies develops software solutions for the agribusiness industry, helping laboratories and manufacturers optimize product formulations, automate workflows, and make smarter decisions through data. MOOOD partnered with the company to redefine its brand positioning, creating a new identity that reflects more than three decades of expertise while expressing the innovation that drives its technology. The […]
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