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More than 15 years of experience in the technology, social responsibility, and social impact sectors.
Our mission is to help organizations and companies transform complex challenges into clarity, building strategies, brands, narratives, and experiences that connect people with ideas capable of driving change. MOOOD is led by Flavia Lozano and Virgginia Laborão.
Flavia is a designer, brand positioning specialist, and creative director, with extensive experience in international research institutes and philanthropy.
Virgginia is a communicator and educator, a specialist in communication, marketing, UX, and creative operations, with experience in multinationals and startups.
Optimal
Optimal Rebranding (2026)
Branding
Visual Identity
Optimal Technologies develops software solutions for the agribusiness industry, helping laboratories and manufacturers optimize product formulations, automate workflows, and make smarter decisions through data. MOOOD partnered with the company to redefine its brand positioning, creating a new identity that reflects more than three decades of expertise while expressing the innovation that drives its technology. The […]
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Cia Vagamundo
Cristina de Middel
Edgelands Institute
La Tour en Communs
LACLIMA
Natura
Optimal
Services
We produce audiovisual content that transforms concepts into engaging narratives. We work from creative direction to scriptwriting, production, editing, motion design, subtitling, and finishing to communicate with impact.
We develop branding strategies for organizations and companies facing complex challenges. We create positioning and narratives that make concepts, identities, and purposes clearer, more relevant, and memorable.
We use design and communication methodologies to turn technical information into accessible and relevant knowledge. We develop publications, reports, presentations, and graphic materials that combine strategy, clarity, and aesthetics.
We transform technical knowledge into accessible and engaging learning experiences. We create educational content, online training, and in-person workshops that make complex topics more understandable and applicable.
We develop communication and digital marketing strategies for companies and organizations that want to communicate in an accessible way. We work on brand positioning, content, SEO, social media, websites, campaigns, and communities to expand reach and impact.
We coordinate creative projects with multiple stakeholders, stages, and deliverables, ensuring alignment between strategy, teams, and execution. We structure processes so that complex initiatives move forward with clarity, organization, and efficiency.
We create visual identities that translate complex projects into coherent, consistent, and recognizable visual systems. We develop logos, design systems, and brand books to strengthen brand communication across different channels.