Fondation La Tour en Communs is a Geneva-based foundation dedicated to strengthening democratic integrity through innovation in the production, circulation, and public discussion of information. MOOOD led the foundation’s brand positioning strategy and visual identity, creating a communication ecosystem that translates its vision and establishes a strong institutional presence.

The project began with a strategic immersion process to better understand the foundation’s mission, values, ambitions, and the relationships between the diverse organizations and stakeholders that make up its ecosystem. Building on these insights, MOOOD developed the institutional positioning and brand platform, creating an identity that expresses the vision of La Tour as a shared space—a place for dialogue, listening, collaboration, and collective action around today’s challenges of information and democracy.

Our work included the complete development of the visual identity, brand book, and brand guidelines, as well as the creation of graphic assets and institutional materials for multiple touchpoints. We were also responsible for designing and developing the institutional website and creating the foundation’s first social media content, establishing a consistent foundation for its public launch and long-term brand presence.