Instituto Natura is a social impact organization dedicated to improving the quality of public education in Brazil through initiatives that strengthen learning opportunities and educational equity.

In 2023, MOOOD partnered with Instituto Natura to design and implement a public library initiative that reached 45 schools across Brazil. The project introduced more than 200 carefully curated children’s books, expanding access to subjects that are still underrepresented in public education, including racial and gender equity, Indigenous cultures, environmental education, anti-bullying, and LGBTQIA+ perspectives.

Our work spanned the entire project lifecycle, from research, strategic planning, and governance to implementation and community engagement. We mapped educational contexts, analyzed local communities, curated independent publishers and children’s literature, coordinated suppliers, and collaborated with local artists to create welcoming library spaces.

We also developed the pedagogical framework for the initiative, including educational guidelines, complementary learning materials, teacher training, and a curated reading catalogue. To celebrate the launch of each library, we organized community events with artistic and educational activities, alongside photography, video production, and communication materials documenting the project’s impact.