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More than 15 years of experience in the technology, social responsibility, and social impact sectors.
Our mission is to help organizations and companies transform complex challenges into clarity, building strategies, brands, narratives, and experiences that connect people with ideas capable of driving change. MOOOD is led by Flavia Lozano and Virgginia Laborão.
Flavia is a designer, brand positioning specialist, and creative director, with extensive experience in international research institutes and philanthropy.
Virgginia is a communicator and educator, a specialist in communication, marketing, UX, and creative operations, with experience in multinationals and startups.
LACLIMA
Publication design (2025)
Larissa Oliveira, designer
LACLIMA (Latin American Climate Lawyers Initiative for Mobilizing Action) is a network of legal experts advancing climate law across Latin America. Bringing together lawyers, researchers, and law students, the initiative promotes legal knowledge and strengthens the frameworks needed to build a decarbonized and climate-resilient future.
LACLIMA (Latin American Climate Lawyers Initiative for Mobilizing Action) is a network of legal experts advancing climate law across Latin America. Bringing together lawyers, researchers, and law students, the initiative promotes legal knowledge and strengthens the frameworks needed to build a decarbonized and climate-resilient future.
Over the past several years, MOOOD has partnered with LACLIMA to create a consistent editorial design system for its publications, ensuring clarity, accessibility, and visual coherence across multiple languages.
Our work included the development of a scalable design system for editorial materials, alongside the design and production of reports, guides, and publications. By creating flexible templates and visual standards, we helped streamline the production process while maintaining a cohesive identity across LACLIMA’s growing body of climate knowledge.
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La Tour en Communs
New Brand for La Tour (2026)
Branding
Marketing & Communication
Visual Identity
Fondation La Tour en Communs is a Geneva-based foundation dedicated to strengthening democratic integrity through innovation in the production, circulation, and public discussion of information. MOOOD led the foundation’s brand positioning strategy and visual identity, creating a communication ecosystem that translates its vision and establishes a strong institutional presence.
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Cristina de Middel
New website La de Middel (2025)
Design & Editorial
Marketing & Communication
Cristina de Middel is a photographer and member of Magnum Photos, internationally recognized for projects that blur the boundaries between documentary photography and fiction. MOOOD designed and developed her new portfolio website, creating a digital experience inspired by editorial design that reflects the dynamic, exploratory nature of her artistic practice.
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Natura
Destaques Cidadania (2026)
Educational Content
Project Management
Destaques Cidadania, an initiative by Natura and Avon, recognizes Beauty Consultants who lead positive change in their communities. Structured as a multi-stage journey, the program combines recognition with educational experiences focused on citizenship, leadership, and sustainability. MOOOD was responsible for the program’s executive production and the facilitation of its audiovisual learning content, in partnership with […]
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Optimal
Optimal Rebranding (2026)
Branding
Visual Identity
Optimal Technologies develops software solutions for the agribusiness industry, helping laboratories and manufacturers optimize product formulations, automate workflows, and make smarter decisions through data. MOOOD partnered with the company to redefine its brand positioning, creating a new identity that reflects more than three decades of expertise while expressing the innovation that drives its technology. The […]
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